Ed Sheeran Takes Over Tokyo’s Oedo Line in Japan
Magenta train meets pop star Ed Sheeran
Ed Sheeran is responsible for the recent revitalization of Tokyo's Toei Oedo Line. A whole rail line has been transformed into the British pop sensation's personal runway while he is in town promoting his new album Play. The "Oh! Ed!" promotion is offering fans and commuters a front-row seat to Sheeran's career, music, and merchandise from September 8 to October 12, 2025.
Key Details | |
|---|---|
Date |
Sept 8 – Oct 12, 2025 |
Location |
Tokyo / Japan. |
Type of News |
Japan Travel Trend / Music × Transit Collaboration |
Audience Affected |
Tourists, locals, superfans, and anyone who secretly sings “Shape of You” in the shower |
Official Source |
https://www.japantimes.co.jp/news/2025/09/08/japan/society/oedo-line-ed-sheeran-collaboration/ |
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Forget Times Square billboards, in Japan, the train is the new catwalk. The "Oh! Ed!" campaign combines Sheeran's recently released album Play with Tokyo's Oedo Line. What about the branding? Genius. The Oedo Line's trademark magenta color occurs to match Ed's new album cover. And that's no accident; it's marketing fate.
Imagine eight glammed-up cars filled with music, trivia, and Ed's career highlights. One car is a narration excursion through Sheeran's journey, while another is a musical quiz, and the overall attitude is: "Why just commute when you can play?" This diva of a train will perform until October 12, 2025.
To celebrate, Ed has sent a pleasant message to Tokyo: "I'm so glad this collaboration could happen, and I hope everyone enjoys it." Of course he is, but I'm not sure he imagined his discography being made into a subway car museum that daily passengers will blankly stare at on their way to work.
Of course, no celebration would be complete without goodies. We're talking T-shirts, towels, keychains, and a special edition record cover. A digital stamp rally at six Oedo stations? Collect all of them and you'll receive a stylish clear file as well as the opportunity to purchase limited edition merchandise. Shops along the way are also getting involved, the entire city is virtually on Team Ed.
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Because, in Japan, transportation is culture. Where else can you ride the metro and come upon a pop museum on wheels? For tourists, this is more than just a commute; it's an Instagram moment, a fan pilgrimage, and a unique trip memory all in one.
Tokyo understands how to combine music, fashion, and trains into a fantastic mix. If you're visiting this fall, this promotion gives you an excuse to treat the Oedo Line like a personal red carpet.
This campaign also highlights Japan's talent for combining art, music, and travel into a cohesive cultural tapestry.. For tourists, this means that your JR Pass or subway day pass is more than just useful; it's also your backstage pass to a world-renowned musician.
Ride the Glam Train: The “Oh! Ed!” Museum Train is in service until Oct 12. Regular schedule, but with extra sparkle. Regular fares apply, so you don’t need a VIP wallet to board.
Do the Stamp Rally: Download the Toei app, collect digital stamps at six stations, win chic rewards.
Shop the Line: Limited-edition merchandise at Ichigaya Station’s “Toeiro” shop and select spots along the line.
Travel Tips:
Nab a Jr subway day pass (rumor has it, special campaign passes may be floating around).
Stay in a hotel near the Oedo Line, easy access, late-night adventures.
Grab Pocket Wi-Fi so you don’t miss a single Ed selfie.
Q. How long does the Ed Sheeran Oedo Line campaign run?
A. From Sept 8 – Oct 12, 2025, with some merch sales continuing until Oct 20.
Q. Where can I buy the official merch?
A. Ichigaya Station’s Toeiro shop and select Oedo Line shops. Limited items, so go early.
Q. What’s the stamp rally prize?
A. Collect all six stamps for a clear file and a chance at lottery prizes, including limited-edition shirts and potential Meet & Greet passes.
Q. Do I need a special ticket to ride the themed train?
A. Nope. Just pay your regular Oedo Line fare and hop on. The magic is included.
Q. Is this tourist-friendly?
A. Absolutely. Materials are multilingual, staff are helpful, and the Oedo Line connects you to key Tokyo neighborhoods.
Q. What is the Ed Sheeran Oedo Line train?
A. It’s an eight-car themed subway train called the “Oh! Ed! Museum Train,” decorated with Sheeran’s music, trivia, and album visuals.
Q. How can I ride the Ed Sheeran train in Tokyo?
A. Just hop on the Toei Oedo Line between Sept 8 and Oct 12, 2025. No special ticket is required, regular subway fare applies.
Q. Is there any Ed Sheeran merchandise in Japan?
A. Yes. Limited T-shirts, towels, keychains, and a special album cover design are sold at Ichigaya Station’s Toeiro shop and other Oedo Line stops.
Q. What’s special about Japan’s pop culture train collaborations?
A. Japan often uses subways and railways for branded campaigns with anime, musicians, and global stars, blending travel, tourism, and entertainment.
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