Halloween Sanrio
When Hello Kitty swaps her bow for a broomstick.
Venue: Sanrio Puroland, Tokyo, Japan
When: Early September – Early November (Dates are subject to change)
Now picture this: a Halloween party where ghouls are cute, ghosts pose for selfies, and even the pumpkins look like they belong on your Pinterest board. That’s Halloween Sanrio, the annual transformation of Sanrio Puroland into a pastel-hued spooky fest. This isn’t about jump scares; it’s about Hello Kitty in witch boots, My Melody in pumpkin orange, and enough themed décor to make your camera roll sigh with happiness.
Whatever your age, this Halloween party will make you feel like a child again waiting for the seasonal magic.
Dates: Early September – Early November, 2025 (Exact dates TBA)
Opening Hours: 10:00 – 17:00 or later on event days
Location: Sanrio Puroland, Tama City, Tokyo
Admission: Advance tickets recommended; prices vary by day (~¥3,600–¥4,900 for adults)
Official Website: Halloween at Sanrio Puroland
Nearest Station: Tama Center Station (Keio, Odakyu, Tama Monorail) — about a 5-minute walk
Organizer: Sanrio Entertainment Co., Ltd.
This isn’t your standard “throw some cobwebs on the entrance” situation. Puroland goes all in for Halloween. Expect:
Themed Shows: Seasonal performances with Sanrio characters in Halloween costumes—Hello Kitty as a chic witch and Cinnamoroll as a little vampire.
Exclusive Décor: Every corner gets a Halloween glow-up, with photo spots designed for maximum Instagram impact.
Limited-edition Goods: From Hello Kitty Halloween decorations to spooky-chic accessories, these are only available during the event.
Special Food and Drinks: Pumpkin lattes, ghost-shaped desserts, and meals too cute to eat… but you will.
Families: Looking for a kid-friendly Halloween activity in Japan? This event is made for you. Think pumpkins, lights, and parades with your favorite Sanrio characters. No jump scares or haunted house vibes, just a wholesome atmosphere where kids can enjoy safely.
Sanrio Fans: If Hello Kitty, Cinnamoroll, or My Melody make your heart skip a beat, this is the season to go. Limited-edition merch, themed snacks, and endless photo ops turn the park into a collector’s dream.
Couples and Friends: Matching Halloween costumes, spooky-cute selfies, and nighttime parades. It’s basically designed for Instagram moments. Whether you’re dressing up with your partner or your bestie group, you’ll find plenty of fun ways to celebrate together.
Tourists: Traveling from abroad? You’ll feel right at home. Signs and schedules are easy to follow in English, and staff are friendly and used to helping international visitors. Plus, it’s a rare chance to enjoy a Japanese Halloween with a playful twist.
Buy Tickets in Advance: Popular days (especially weekends in October) sell out.
Arrive Early: Beat the queues for photos and rides.
Budget for Souvenirs: Limited Halloween Hello Kitty items won’t be available once the event ends.
Stay Charged: A power bank is essential if you’re snapping photos all day.
Check the Schedule: Shows and meet-and-greets have fixed times.
Look cute or go home. Visitors will be dressed in coordinated group ensembles, themed knitwear, and complete cosplay. Early September is still warm in terms of the weather; by late October, you'll want a light jacket. You will be on your feet a lot, so comfortable shoes are essential.
Tama Center is approximately 35 minutes away from Shinjuku Station on the Keio Line. The station is also served by the Tama Monorail and the Odakyu Tama Line. You can’t miss it once you get there; simply follow the cute character signs.
If you’re exploring beyond Tokyo during your trip, consider a JR Pass to save on intercity travel. And for navigation, translation, and endless Instagram uploads, a Pocket Wi-Fi rental is your best friend.
Tama Center Station Cafés, easy for a quick bite before or after.
Character Cafés sometimes have special Halloween collabs.
Tama Central Park for a peaceful stroll.
The Ghibli Museum in Mitaka (about 40 minutes away) for another dose of Japanese pop culture magic.
See JapanDen’s hotels near Sanrio Puroland for easy access.
Since its opening in 1990, Sanrio Puroland has been providing year-round cuteness. With new designs, costumes, and merchandise every year, the Halloween edition has grown to be one of its most eagerly awaited seasonal events. In contrast to conventional haunted attractions, this event capitalizes on Sanrio's unique brand of upbeat charm, making it suitable for visitors of all ages.
Book Accommodation Early: Hotels around western Tokyo (and near Sanrio Puroland) tend to fill up fast, especially during big event weekends. Booking in advance saves you both stress and money. You can browse JapanDen’s curated listings for family-friendly, budget, or boutique stays.
Travel Light: Space inside the park is limited, and you’ll want your hands free for snacks, merch, and photo-taking. A small backpack or crossbody bag makes it much easier to move around, and you’ll thank yourself when shopping for Sanrio Halloween exclusives.
Get a JR Pass: If your trip goes beyond Tokyo — say, to Kyoto, Osaka, or Hiroshima — the Japan Rail Pass is your best friend. It save you money on Shinkansen rides, and makes hopping between cities fast, comfortable, and hassle-free.
Stay Connected: Between checking event schedules, navigating trains, and posting your Hello Kitty selfies in real time, reliable Wi-Fi is a must. Pocket Wi-Fi rentals in Japan are affordable, unlimited, and can connect multiple devices, perfect for families or groups.
Bring Cash: While most bigger shops and restaurants accept credit cards, smaller vendors and pop-up stalls often prefer yen in hand. Keep a mix of coins and bills with you to make purchases quick and easy.
Q: Do I need a ticket for Halloween Sanrio?
A:Yes, and it’s best to book in advance online.
Q: Is it kid-friendly?
A: Absolutely, it’s designed with families in mind.
Q: Is there shelter if it rains?
A: Yes, Puroland is mostly indoors.
Q: Are pets allowed at Sanrio Halloween?
A: No, only service animals.
Q: Are there English signs?
A: Yes, and staff can assist in basic English.
Q: When is Sanrio's Halloween?
A: The precise dates vary every year and range from early September to early November.
Q: Can adults visit Sanrio Puroland dressed in costume?
A: Absolutely! A lot of tourists dress up, particularly around Halloween.
Q: Are there Halloween items available in Sanrio Puroland?
A: Yes, many items. Some limited-edition items are available only during the event.
Q: For what length of time should I visit Sanrio Puroland?
A: A full day allows you to visit all the shows and activities, so plan for at least half a day.
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